Continuing last month's theme of bringing you an awesome email editing experience, we've completely redesigned the Email Message Editor. You'll find it much easier to design a great email campaign for your pre-launch or word of mouth referral campaigns.
Additionally, you can now upload images which will be served to your users from our global CDN. Just add an image block and select an image from your computer, or drag and drop your image right into the editor.
Previously, in order to add a user to your campaign you had to perform a CSV import. Now, you can easily add a user from your account.
Previously, the referral codes generated by Prefinery were random alphanumeric strings, such as jM7f2. They just weren't very fun or memorable.
Now, when you enable the new Vanity Referral Codes feature, we'll use the user's name (or email address) to generate a unique, memorable referral code, such as jason997n.
After you enable this feature, referral codes will be generated using the first 6 characters of the user's first name ( or the first 6 characters of their email address, if their name is not available), plus a random 4 digit alphanumeric string in order to ensure uniqueness. These codes can be up to ten characters in length. For example:
You can enable the Vanity Referral Codes feature from your project settings page.
You can easily tell Prefinery about custom events which trigger rewards by using Prefinery's API or via our new Zapier Trigger Rewards action.
And, automating the delivery of rewards is easy with our webhooks or our new Zapier triggers: Reward Earned, Reward Delivered, and Reward Revoked.
Previously, we've only supported rewarding people when they refer a friend, and that friend signs up. Now, you can reward a person when their friend signs up and later performs a goal-based action, such as makes a purchase, subscribes to your newsletter, requests a demo, etc.
In addition to our existing Milestone reward type, you can now set up Single-sided (reward the referrer) and Double-sided (reward both parties) rewards in Prefinery.
Single-sided Rewards
Reward a person when they refer a friend, or when their friend performs a goal-based action.
Double-sided Rewards
Reward both parties when a referral happens, or when the friend performs a goal-based action.
Prefinery can now be used to recreate popular referral campaigns, such as: