Improvement
23 January 2021

Track Referrals Across Subdomains of Your Site

When a visitor lands on your website after having clicked through a friend's referral link, we drop a cookie in the browser which stores their friend's referral code so that we can properly credit a referral. We made a change whereby this cookie is now accessible across subdomains, such as both www.yourdomain.com and app.yourdomain.com or store.yourdomain.com. This allows Prefinery to better track referrals and award referral credit as visitors navigate subdomains of your domain.

New feature
21 January 2021

Make User Data Available to Conversion Tracking Javascript

Prefinery provides you with the ability to easily execute custom code or scripts when the signup form is submitted. This is particularly useful for integrating 3rd-party analytics services with your campaigns. Now, you can access a JSON object containing data, such as the email address, name, or referral code of the user who just signed up.

Improvement
20 January 2021

Customize/Localize the Share Network Button Labels

You can now customize the share network button labels. For example, instead of the Facebook button saying Share, it can say Compartir.

New feature
20 January 2021

Points Waiting List / Leaderboard Algorithm

Prefinery allows you to customize how users are ranked or positioned in your waitlist (e.g. for a pre-launch campaign) or leaderboard (e.g. for a referral campaign) in the form of scoring algorithms.

We've added a new scoring algorithm whereby you can associate points for activities such as signing up, shares, and referrals so that the user is awarded points for doing them. For example,

  • When a user signs up they get 1 point;
  • Each time their referral link is clicked they get 3 points (limited to one award per network e.g. when shared the first time on Facebook they get 3 points, additional shares of the same link on Facebook get 0 points); and/or
  • When a friend is referred they get 5 points

You can also manually award bonus points to users from their profile page or award bonus points as part of a Reward.

See How is a User's Position on the Waitlist or Leaderboard Calculated? for more information on how Prefinery's waitlist & leaderboard scoring algorithms work.

Improvement
18 January 2021

Credit Referral When Using Instant Signup Links

Prefinery's Instant Signup Links now accept the referred_by URL parameter. Populate this field with either the referrer code or email address of the referring user and we will credit that person with having referred this user. See the instant signup links documentation for more information.